What it takes nowadays to be creative business – interview with Ghetto Dance Academy school creators

Ghetto Dance Academy is one of the biggest street culture and dance schools in Latvia, that have been actively promoted and leaded by two young people Rusya and Peppka who decided to turn their passion into business by creating a show programs and dance academy. We interviewed them in order to understand what it takes to be in the creative sector business and what are the key factors to consider!

Develop Your Creativity: The creative sector, especially show business, thrives on originality and innovation. Cultivate your creative skills and continually work on expanding your artistic abilities. Explore different mediums, experiment with new ideas, and stay up-to-date with the latest trends.

Build a Strong “Portfolio” and Promote Yourself: Effective self-promotion is crucial in the creative sector. Our portfolio nowadays is our social media accounts – Instagram, Tiktok. A portfolio showcasing your best work, daily work, special moments and shows is crucial in the creative sector. It demonstrates your skills, style, scale and versatility to potential clients or employers. Regularly update and curate your “portofilio” or visibility platforms to reflect your growth and expertise.

Network and Collaborate: Networking plays a vital role in the creative industry. Attend industry events, join professional organizations, and connect with other creative professionals. Collaborating with others can lead to new opportunities, broaden your horizons, and foster creative partnerships.

Understand Your Target Market: One of the main rules in the business is to research and understand your target market to identify their needs, preferences, and trends. Tailor your creative work to meet these demands while also bringing your unique perspective and style to the table.

Develop Entrepreneural Skills: Creativity alone is not enough to succeed in the creative sector. Acquire essential business skills such as marketing, budgeting, project management, time management and negotiation.

Embrace Continuous Learning: The creative sector is dynamic, and staying ahead requires a commitment to continuous learning. Seek out workshops, courses, and mentorship opportunities to improve your skills, explore new techniques, and keep up with industry advancements.

To sum-up – success in the creative sector is a combination of talent, hard work, adaptability, and effective business practices. By continually improving and challanging yourself, building a strong network, and embracing opportunities, you can establish great success in every creative business.